RZNL240807_058_Jan Doldersum

Rijk Zwaan takes lead to address consumption challenge

2026-09-09T06:12:00+01:00By

Jan Doldersum recently took charge of consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide

  • Rijk Zwaan takes lead to address consumption challenge

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RZNL240807_058_Jan Doldersum

Rijk Zwaan takes lead to address consumption challenge

Jan Doldersum recently took charge of consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide

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RZNL240807_058_Jan Doldersum

Rijk Zwaan takes lead to address consumption challenge

Jan Doldersum recently took charge of consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide