Not content with slashing the price of fruit and veg by an average of 17 per cent in a show of post-Brexit solidarity with customers, Morrisons has gone a stage further with a new round of back-to-school cuts.
Buried in an announcement about lowering meat prices to help families cook up midweek roasts and provide lunchbox sandwiches, the supermarket said it was reducing the price of 30 fruit and vegetable lines.
The reductions include a kilo of carrots, down from 60p to 44p, broccoli down from 60p to 38p, a kilo of baby potatoes down to 87p from £1, a six pack of salad tomatoes reduced from 65p to 56p, and a three-pack of salad peppers at 82p, down from £1.
The cuts form part of Morrisons ‘Price Crunch’ initiative, a rolling programme of lower prices lasting at least three months. So far this year, the retailer said it has reduced the prices of over 4,435 products.
Last month the supermarket announced an average 17 per cent reduction on over 1,000 lines, including fresh produce.
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