Strawberries are the top selling product by value sales in the UK

The FPJ Big 50 Products: How fresh produce must adapt to a new normal

2026-07-13T10:12:00+01:00By

Waves of overlapping geopolitical conflict and climate extremes are creating tough conditions for fresh produce sales, but it’s clear innovation still pays off, writes Nina Pullman

  • The FPJ Big 50 Products: How fresh produce must adapt to a new normal

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Strawberries are the top selling product by value sales in the UK

The FPJ Big 50 Products: How fresh produce must adapt to a new normal

Waves of overlapping geopolitical conflict and climate extremes are creating tough conditions for fresh produce sales, but it’s clear innovation still pays off, writes Nina Pullman

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