Dole Minecraft Fruit Logistica 2026

Dole expands Minecraft campaign with pineapple focus

2026-06-11T09:42:00+01:00By

Marketer renews partnership with video gaming giant to build healthy connections with Gen Z and Gen Alpha

  • Dole expands Minecraft campaign with pineapple focus

Top Stories from FPJ

Guy and John Shropshire (middle and right) were interviewed by FPJ's Michael Barker at Festival of Fresh

G’s calls on government to remove investment barriers

Planning permission and seasonal labour uncertainty are slowing sector growth, according to G’s chairman and CEO, with consolidation “absolutely necessary”

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Marketing

Dole Minecraft Fruit Logistica 2026

Dole expands Minecraft campaign with pineapple focus

Marketer renews partnership with video gaming giant to build healthy connections with Gen Z and Gen Alpha

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Technology

Access to seasonal workers remains a concern for the sector

The UK’s changing political climate ‘could impact seasonal worker debate’

Access to labour, water security, crop protection and the government’s Horticulture Sector Plan were on the agenda in the production and politics panel at Festival of Fresh 

Sustainability

Dole Minecraft Fruit Logistica 2026

Dole expands Minecraft campaign with pineapple focus

Marketer renews partnership with video gaming giant to build healthy connections with Gen Z and Gen Alpha