Steve McVickers has joined WB Chambers

Steve McVickers joins WB Chambers as commercial director

2026-07-07T09:45:00+01:00By

Former CCO at Fruitist joins leading Kent berry and cherry producer after eight months sailing around the world as part of a Clipper yacht crew

  • Steve McVickers joins WB Chambers as commercial director

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Steve McVickers has joined WB Chambers

Steve McVickers joins WB Chambers as commercial director

Former CCO at Fruitist joins leading Kent berry and cherry producer after eight months sailing around the world as part of a Clipper yacht crew

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Tomer warns that a varietal trial is only a step toward commercialising a variety, not commercialisation itself

‘Get a variety trial wrong and breeder loses the right, grower loses the upside’

Tomer Biran, a legal consultant specialising in varietal protection, explores the IP pitfalls of trials and the commercialisation of new fresh produce varieties