Farmer Will is backing a new mushroom campaign

Love Island’s Farmer Will fronts new mushroom campaign

2026-07-02T14:07:00+01:00By

The EU-funded campaign aims to position mushrooms as a ‘sneaky snack’ for young consumers with ambitions to double consumption by 2030

  • Love Island’s Farmer Will fronts new mushroom campaign

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Farmer Will is backing a new mushroom campaign

Love Island’s Farmer Will fronts new mushroom campaign

The EU-funded campaign aims to position mushrooms as a ‘sneaky snack’ for young consumers with ambitions to double consumption by 2030

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