Shoppers are seeking out price deals

Brits hunt for deals amid Middle East uncertainty

2026-04-28T16:43:00+01:00By

Proportion of spend on promotions stands at 31 per cent as it continues its longstanding rise

  • Brits hunt for deals amid Middle East uncertainty

Top Stories from FPJ

Fischer Farms is donating surplus produce to charity

Fischer Farms partners with City Harvest

First donation from vertical farming agri-tech company has led to 1.3 tonnes of surplus leafy greens and herbs distributed to charities across London

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Marketing

Nina Michael web

Price wars and production costs

In the latest Fresh Produce Journal Podcast, Nina Pullman is joined by Michael Barker to debate the pros and cons of the Easter price battle on British veg, and Nina visits tomato producer FlavourFresh

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Technology

Tom Rees

Precision crop tech ‘could bring many benefits’ to Wales

Potato farmer and NFU Cymru hort chair Tom Rees explains why Welsh politicians must back the technology

Sustainability

Fischer Farms is donating surplus produce to charity

Fischer Farms partners with City Harvest

First donation from vertical farming agri-tech company has led to 1.3 tonnes of surplus leafy greens and herbs distributed to charities across London