‘Overemphasis on local provenance is harming European apple consumption’
Blue Whale’s commercial director Marc Peyres argues for eating quality to be prioritised over provenance as apple consumption falls in various European markets
‘Overemphasis on local provenance is harming European apple consumption’
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‘Overemphasis on local provenance is harming European apple consumption’
Blue Whale’s commercial director Marc Peyres argues for eating quality to be prioritised over provenance as apple consumption falls in various European markets
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