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Find out what’s in the latest edition of Fresh Produce Journal Magazine.

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Marketing

Fyffes consumer survey girl eating banana

Bananas “confirmed as Europe’s favourite fruit” in Fyffes survey

New European-wide consumer research by Fyffes confirms bananas maintain their position as the continent’s most popular fruit, with 89 per cent of consumers having eaten them in the past four weeks

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Technology

Crispr-Cas9 is the gene editing technology with the greatest potential for the fresh produce sector

Milestone gene-editing legislation comes into force in England

England becomes first country in Europe to legalise the development of gene-edited and other precision-bred plants, with potential benefits in terms of disease resistance and yield