The association have taken over the UK’s largest billboard to mark the beginning of Organic September

Fewer than half of UK consumers trust food labels

2026-09-03T14:11:00+01:00By

Half of shoppers say organic label would make them trust a product more, as organic sales continue to climb

  • Fewer than half of UK consumers trust food labels

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The association have taken over the UK’s largest billboard to mark the beginning of Organic September

Fewer than half of UK consumers trust food labels

Half of shoppers say organic label would make them trust a product more, as organic sales continue to climb

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