Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Fresh Del Monte builds on its 'pillars of strength'
Gianpaolo Renino, senior vice-president of Fresh Del Monte Europe and Africa, outlines the key products and strategies that will support the company’s year ahead
Asia Fruit Logistica announces China Meet Up and exciting new events
Asia’s premier fresh produce trade show unveils two China events held in the days following Asia Fruit Logistica 2025
JD Super celebrates start of Chilean cherry season in China
Chinese retailer aims to sell Rmb5bn of Chilean products over three years with strategic cooperation agreement
Bloom Fresh announces licensees in China
Announcement comes amid continued commitment to pursue license infringement across the nation
Athletic duo fronts new Ailimpo campaign
Initiative seeks to show how lemons and grapefruit can help improve sports performance
Fruitnet Tomato Congress heads to Malaga, Spain, in 2025
The tomato category’s leading event, Fruitnet Tomato Congress, is back on 11-12 November 2025 at a new location in Malaga, close to one of Spain’s primary tomato production areas
Bigbucks takes South African apple industry by storm
An increase in new plantings of the variety has led to a rapid rise in production
Egyptian citrus lands in India marking the start of the season
IG International celebrates with ceremonial opening of the first container of fresh grapefruit and lemons
Bella Fruitiva sees breadfruit potential in Europe
European demand for breadfruit has been so strong that Mauritian exporter Bella Fruitiva has decided to start its own production, according to managing director Vickram Meghu
Belgian Conference pears make inroads in Brazil
The vast Brazilian market has traditionally been dominated by pears from Portugal and Argentina, but the Belgian Conference is now winning over consumers in the country
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North Carolina eyes sweet potato export growth in Europe
The North Carolina Sweetpotato Commission is ramping up production for the UK and other European markets for 2025
Rise of Egypt’s juicing industry likely to impact European citrus market
With issues in the Red Sea disrupting Egyptian exports to Asia, analysts had been predicting a glut of oranges on the European market, but the opening of new juicing facilities in Egypt could significantly ease the pressure
Angus Soft Fruits marks 30 years at annual conference
Scotland’s leading berry supplier hosted its yearly conference this month, celebrating 30 years of business and assessing the best path forward for its growers and partners
Saudi dates going mainstream in Europe
With consumption remaining relatively low across the continent, the potential growth for Saudi dates is huge, according to Yogi Geheniau of Dutch-Saudi collaboration Yogi & Yousef
Kantar research shows growth in Zespri’s brand power
The kiwifruit company’s latest Kantar Brand Power report indicates the brand’s increasing strength in its core markets, as well as growing competition from other brands
Zespri aims to sell 93,000 tonnes of Northern Hemisphere kiwifruit
Marketer says it has targeted 26mn trays from its counter-seasonal programme, as new season gets underway
Kissabel Rouge hits the European market
The red-fleshed, red-skinned apple features in a full promotional programme in November and December
France’s INAO to launch campaign highlighting quality and origin marks
The national institute of origin and quality in France is set to promote signs identifying the quality and origin of produce to the general public for the first time
Yello apple back on the shelves
Consortia VOG and VIP expect good quality and consistent volumes of their yellow-skinned apple this season
New campaign champions ‘outstanding qualities’ of EU produce
Veryan Bliss, advisor to EU’s ‘More Than Only Food & Drink’ campaign, tells FPJ how the initiative aims to bolster demand for European produce in UK