Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Asia Fruit Logistica announces China Meet Up and exciting new events
Asia’s premier fresh produce trade show unveils two China events held in the days following Asia Fruit Logistica 2025
JD Super celebrates start of Chilean cherry season in China
Chinese retailer aims to sell Rmb5bn of Chilean products over three years with strategic cooperation agreement
Bloom Fresh announces licensees in China
Announcement comes amid continued commitment to pursue license infringement across the nation
Rockit Global appoints Cullen Zhang as new GM Greater China
Zhang joins Rockit after eight years with confectionery and snack foods company Pladis
Wholesale ordering platform Fresho hits US$50mn funding
Oversubscribed Series B funding round to accelerate AI innovation and US expansion as platform passes 30mn orders
Landmark international programme set to boost Australian Grapes brand
Five-year marketing programme takes a multi-pronged approach to grow the Australian table grape profile with direct involvement from producers and exporters
Bigbucks takes South African apple industry by storm
An increase in new plantings of the variety has led to a rapid rise in production
Mountain Blue Orchards wins landmark court case in China
Victory marks first successful protection of Blueberry Plant Breeders Rights in China
Egyptian citrus lands in India marking the start of the season
IG International celebrates with ceremonial opening of the first container of fresh grapefruit and lemons
Kantar research shows growth in Zespri’s brand power
The kiwifruit company’s latest Kantar Brand Power report indicates the brand’s increasing strength in its core markets, as well as growing competition from other brands
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Asiafruit Thailand edition out now
New issue includes Fresh Focus Cherry with in-depth coverage of key developments in the global cherry trade, plus features on Thailand, berries and more
Zespri aims to sell 93,000 tonnes of Northern Hemisphere kiwifruit
Marketer says it has targeted 26mn trays from its counter-seasonal programme, as new season gets underway
Avocados Australia signs A$300 mn purchase deal with Shanghai Huizhan Markets
Agreement one of several signed at CIIE in a bid to progress technical market access for Australian avocados into China
Asiafruit Knowledge Centre: Could Asia’s berry boom move beyond China?
A panel of experts discussed the rapidly growing category at Asiafruit Congress 2024 as the China-based berry industry prepares to penetrate surrounding markets
Asiafruit Knowledge Centre: Vietnam’s import market matures
Shifts in retail and consumer preferences open up new opportunities for fresh produce suppliers
Nobis Fruit Company sends first Ecuadorian blueberry shipment to Hong Kong
Ecuadorian company plans to increase export volume to multiple global markets in the coming year
Asiafruit Knowledge Centre: Data is key for Asiafruit Showcase presenters
Audiences at this year’s Asiafruit Showcase stage received insights from AgroFresh, Rijk Zwaan, Sekoya Fruit, Guangzhou Jiangnan Fruit and Vegetable Wholesale Market, Shanghai Huizhan, Copeland and Shanghai Jiaogeini Industrial Development
SanLucar wins DFI Retail Group’s Rising Brand Award
Less than a year since the start of its Asian expansion, the Spanish company is already working with retailers across the region
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Westfalia Fruit celebrates first South African avocado shipment to India
Arrival marks significant milestone for South African avocado industry following completion of long-awaited phytosanitary agreement
Final shipments of Zespri’s largest-ever crop depart
Last charter vessel of the kiwifruit marketer’s 2024 season has departed the Port of Tauranga bound for Japan