RZNL240807_058_Jan Doldersum

Rijk Zwaan takes lead on addressing consumption challenge

2026-09-09T06:12:00+01:00By

Jan Doldersum recently took charge of consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide

  • Rijk Zwaan takes lead on addressing consumption challenge

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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

RZNL240807_058_Jan Doldersum

Rijk Zwaan takes lead on addressing consumption challenge

Jan Doldersum recently took charge of consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide

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RZNL240807_058_Jan Doldersum

Rijk Zwaan takes lead on addressing consumption challenge

Jan Doldersum recently took charge of consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide

Mission avocados

Mission Produce revenue surges 26 per cent in Q3

Mission Produce’s fiscal third-quarter results show revenue climbing, but Calavo integration costs weigh on quarterly profitability

Martin O'Sullivan (centre) with Richard Hochfeld owner Alan Guindi (left) and Hiya Fruit's Vincent Liu (right)

Hiya Fruit looks north in China

New supply relationships at wholesale market near Beijing have opened up huge new sales opportunities for British-owned fruit importer

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Produce Plus – For fresh produce marketing in Australia and New Zealand

RZNL240807_058_Jan Doldersum

Rijk Zwaan takes lead on addressing consumption challenge

Jan Doldersum recently took charge of consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide

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