Jan Nowakowski (right) with his brother Jacek

Comment: Thriving in Europe’s challenging apple business

2026-07-30T08:36:00+01:00By

Jan Nowakowski of Genesis Fresh says that ensuring consistent quality and maintaining reliable supply remain the priorities

  • Comment: Thriving in Europe’s challenging apple business

Top Stories

Eurofruit_logo1

Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

Emilia Romagna peach PGI

Romagna PGI Peaches and Nectarines unveils new marketing campaign

Co-financed by the Emilia-Romagna Region, the two-year initiative will cover Italy and Germany

RFID story

RFID pilot scheme aims to eliminate the need for manual labelling of picking crates

The initiative is a collaboration between Agromanager, Munckhof and five fruit growers

Regina di PugliaA

Table grapes emerge as top choice among younger consumers

Gen A opting for grapes above other fruits, showing significant growth potential for the category, Regina di Puglia 2026 hears

Cítricos Valencianos PGI

Cítricos Valencianos PGI maintains volume despite challenging production season

The regulatory council increased the number of audits it carried out by one-third in 2025/26

Adriano Di Dia Fyffes

Fyffes highlights strong brand awareness in Ireland

Tropical produce specialist has published new Kantar consumer research showing high brand awareness and purchase consideration scores

Asiafruit_logo1

Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

AFL Forums speakers

AFL forums spotlight fast-expanding sectors

The Nuts and Dried Fruit Forum and Frozen Fruit and Vegetables Forum return to Asia Fruit Logistica to explore the latest trends and opportunities in these dynamic categories

Freshco Breeze apples in Vietnam

Freshco sells off 25 per cent stake

Equity investment to provide New Zealand grower-exporter with capital for growth, expansion and operational efficiency

Shine Muscat Grape in Nagano Japan

Japan revises plant variety protection laws

Approved bill will cover domestically developed agricultural products throughout entire lengthy rights registration process

Fresh_produce_Journal_logo1

Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

The letter called on the new Prime Minister to ensure food security is a national priority

Food industry giants back new letter calling for Good Food Bill

Britain’s biggest retailer Tesco is the latest to join over 100 food industry giants sounding the alarm over Britain’s food supplies

Adriano Di Dia Fyffes

Fyffes highlights strong brand awareness in Ireland

Tropical produce specialist has published new Kantar consumer research showing high brand awareness and purchase consideration scores

Drought

NFU urges action to secure water for farming

As half the UK suffers from drought, the NFU has called for joined-up thinking from government to secure water for farming and protect nation’s food security

Produce_Plus_logo1

Produce Plus – For fresh produce marketing in Australia and New Zealand

Freshco Breeze apples in Vietnam

Freshco sells off 25 per cent stake

Equity investment to provide New Zealand grower-exporter with capital for growth, expansion and operational efficiency

Prevar APAL meeting

Prevar reinforces commitment to Australian growers

New Zealand-based innovation company connects with Australian growers to discuss future opportunities