How can fruit brands convince more consumers to buy?
The Fresh Ideas Show looks at what it takes to build successful fresh produce brands, and how they should talk to consumers in future
How can fruit brands convince more consumers to buy?
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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.
How can fruit brands convince more consumers to buy?
The Fresh Ideas Show looks at what it takes to build successful fresh produce brands, and how they should talk to consumers in future
FairFruit targets full regenerative agriculture transition by 2035
Gent-based group has pledged to embed regenerative agriculture practices across all contracted growers in Peru and Guatemala by 2035
Kanzi is confident heading into the 2026/27 European season
EFC, the exclusive global rights holder for Kanzi apples, has forecast a stable European crop and unveiled a new brand campaign
VentureFruit launches new climate-resilient apple brand, Adore
Premium programme unites multiple climate-resilient varieties under one brand
Nature’s Pride relaunches Eat Me with fresh brand identity
Dutch importer unveils refreshed look for its consumer brand, with a phased packaging roll-out set to continue into 2027
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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia
DiMuto signs agreement with Giumarra
New partnership brings AI-native Verifiable Workflow and Financing to fresh produce suppliers
A consumer-centric approach drives fresh produce marketing success
Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness
CDFA hosts fresh fruit importers from Mexico
Delegation visited various orchards and packing operations and took part in educational programming on food safety and post-harvest handling
More Asiafruit News
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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895
FairFruit targets full regenerative agriculture transition by 2035
Gent-based group has pledged to embed regenerative agriculture practices across all contracted growers in Peru and Guatemala by 2035
Driscoll’s faces new class action over pesticide residue allegations
Superior Court filing adds to growing list of legal challenges for world’s biggest berry brand
Rabobank sees scale and specialisation as key trends in Europe
New report warns suppliers and wholesalers face mounting pressure from volatile supply, fierce competition, and more powerful retail buyers
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Produce Plus – For fresh produce marketing in Australia and New Zealand
Seeka to build new packhouse and coolstore facility
Development makes up part of wider NZ$15.5mn investment into the Gisborne region
Australia’s fresh produce industry doubles down on children’s influence to drive consumption
Industry-led ‘Fruit and Veggies Yummy Yummy’ campaign set to be amplified with family activations, educational resources and fresh produce sampling at selected upcoming The Wiggles shows
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