A consumer-centric approach drives fresh produce marketing success
Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness.
A consumer-centric approach drives fresh produce marketing success
- Previous
- Next
Top Stories
Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.
UK eyes Zimbabwe fresh produce opportunities
A government-funded trade mission is bringing UK fresh produce buyers face-to-face with Zimbabwean growers
Interko engineers evolutionary air cooler
Company says its fifth-generation ripening room cooler marks a breakthrough in design, giving fruit ripeners a smarter system to maintain and control
Vip targets further growth after record Italian apple sales
Italian association sets out consolidation and development strategy for new season, following strong club apple and organic performance
The Port of Bilbao showcases commitment to produce sector
BPA announces two new container services to the Americas and investment in new cold storage and laboratory facilities
Food Freshly to showcase new two-step wash process in Madrid
The group is moving its innovative two-step wash technology from laboratory validation into commercial applications
- Previous
- Next
Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia
A consumer-centric approach drives fresh produce marketing success
Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness.
CDFA hosts fresh fruit importers from Mexico
Delegation visited various orchards and packing operations and took part in educational programming on food safety and post-harvest handling
Comment: What killed Korea’s pomegranate trade? And why convenience alone won’t bring it back
Korea’s pomegranate imports have plummeted in the last decade. Hyojun Kim unpacks some of the causes and outlines what it will take for a comeback
More Asiafruit News
- Previous
- Next
Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895
Defra approves gene-edited non-browning bananas
Norwich-based agri-biotech company Tropic uses CRISPR-Cas9 technology to reduce polyphenol oxidase in bananas, bringing potential to reduce food waste
UK eyes Zimbabwe fresh produce opportunities
A government-funded trade mission is bringing UK fresh produce buyers face-to-face with Zimbabwean growers
£65mn of SFI soil data was not collected, FOI reveals
Despite three years of investment, results of SFI soil assessments were never collected, missing major opportunity to build clearer picture of British soil
- Previous
- Next
Produce Plus – For fresh produce marketing in Australia and New Zealand
Banana Gym Pass campaign returns for third year
National Banana day campaign sees Australian Bananas team up with over 900 gyms across Australia
NZ grower backs end of ‘archaic’ kiwifruit export monopoly
John Bostock targets new production of yellow-fleshed variety in Australia, Chile, and South Africa after securing Southern Hemisphere licence
- Previous
- Next
