How can fruit brands convince more consumers to buy?
The Fresh Ideas Show looks at what it takes to build successful fresh produce brands, and how they should talk to consumers in future
How can fruit brands convince more consumers to buy?
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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.
How can fruit brands convince more consumers to buy?
The Fresh Ideas Show looks at what it takes to build successful fresh produce brands, and how they should talk to consumers in future
Sunset certifies ‘Tommaliers’ as consumers learn about tomatoes
Mastronardi Produce-owned brand launches playful campaign for National Tomato Month
Rabobank sees scale and specialisation as key trends in Europe
New report warns suppliers and wholesalers face mounting pressure from volatile supply, fierce competition, and more powerful retail buyers
CH Robinson acquires RXO in US$5.8bn mega-deal
Landmark acquisition unites two major US logistics networks, expanding multimodal transport capabilities and strengthening refrigerated services
Fairtrade raises banana minimum prices amid mounting pressures
Recommended rates to increase as producers face up to extreme weather, disease, and rising sustainability costs
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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia
A consumer-centric approach drives fresh produce marketing success
Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness
CDFA hosts fresh fruit importers from Mexico
Delegation visited various orchards and packing operations and took part in educational programming on food safety and post-harvest handling
Comment: What killed Korea’s pomegranate trade? And why convenience alone won’t bring it back
Korea’s pomegranate imports have plummeted in the last decade. Hyojun Kim unpacks some of the causes and outlines what it will take for a comeback
More Asiafruit News
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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895
Rabobank sees scale and specialisation as key trends in Europe
New report warns suppliers and wholesalers face mounting pressure from volatile supply, fierce competition, and more powerful retail buyers
Fairtrade raises banana minimum prices amid mounting pressures
Recommended rates to increase as producers face up to extreme weather, disease, and rising sustainability costs
Winterwood launches dedicated European berry supply division
Group introduces a dedicated European division offering retailers across Poland and Central and Eastern Europe 52-week berry supply
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Produce Plus – For fresh produce marketing in Australia and New Zealand
Coming soon: Fresh Focus Cherry
This November, Fruitnet is back with Fresh Focus Cherry 2027, the annual publication for the global cherry trade.
Banana Gym Pass campaign returns for third year
National Banana day campaign sees Australian Bananas team up with over 900 gyms across Australia
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